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Ministre du tourisme de Madagascar : Interview de Roland Ratsiraka

La haute saison touristique bat son plein, aussi bien au niveau international que national. La destination Madagascar reprend du poil de la bête, comme en témoignent les chiffres en hausse en 2016. Le point avec Roland Ratsiraka, ministre du Tourisme de Madagascar.

• Comment va le tourisme à Madagascar ?
« La promotion de la destination Madagascar réussit. On a enregistré près de 240 000 touristes étrangers en 2015. 293 000 en 2016, soit une augmentation de 20%, et on passera sûrement le cap des 300 000 cette année.  C’est un exploit, vu qu’après la crise politique de 2009, le chiffre de 375 000 de l’année 2008 est tombé à 160 000. En 2014-2015 par exemple, 60 000 Français sont venus alors que d’habitude, ils n’étaient pas moins de 160 000, soit 100 000 de moins. Mais on a remonté la pente, et je peux dire que la situation va mieux. »

• Qu’est-ce qui a contribué à cette nette évolution ?
« C’est surtout la suppression des droits de visa pour les croisiéristes qui a fait augmenter les chiffres. C’est une demande que j’ai effectuée en tant que ministre du tourisme de Madagascar auprès du ministère des Finances et du budget en 2016. Beaucoup de touristes ont évité de venir à Madagascar, en raison de ce droit de visa, ce qui a quelque peu handicapé la destination Iles Vanille (Maurice, Seychelles, La Réunion, Maldives, Comores, Madagascar). La venue des croisiéristes, faisant le tour des îles de l’océan Indien, notamment à Morondava, a grandement contribué au développement du tourisme. 40 000 touristes de plus sont venus, suite à cette mesure. Les différentes rencontres internationales telles que le sommet de la Francophonie, ou le cham­pionnat du monde de Pétanque de l’année 2016 n’ont pas amené tellement de touristes, seulement 15 000 au grand maximum. Ce sont les roadshow dans diverses capitales du monde qui ont boosté la destination Madagascar. »

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Roland Ratsiraka, ministre du tourisme de Madagascar

 

• Comment poursuivre cette évolution ?
« Les touristes étrangers exigent d’abord la sécurité. La première impression est à l’aéroport international d’Ivato le plus souvent. Des travaux sont en chantier dans le réaménagement de nos aéroports de Tananarive et Nosy Be. C’est déjà une bonne chose. Par contre, il est ennuyeux d’apprendre que des touristes ont été refoulés à la frontière pour des raisons insignifiantes. Les touristes sont trop fouillés à l’arrivée. Ce sont ceux qui sortent qui sont à craindre de peur d’emmener or, tortues et autres… On demande également plus de collaboration de la part des agents de la douane et de la police des frontières, pour éviter les vols de bagages et d’argent dans les aéroports. Des redevances pour la rénovation des aéroports d’Antananarivo et de Nosy be sont déjà perçues, je n’adhère pas trop à cette méthode, mais le processus est déjà lancé. 100 euros de redevances aéroportuaires, c’est beaucoup pour un billet sur un billet de 198 euros par exemple, alors que Madagascar est déjà l’une des destinations les plus chères au monde. La construction des routes et l’assurance de la disponibilité en énergie sont primordiales pour faire venir les touristes. Mon Ministère déploie beaucoup d’efforts dans la collaboration avec les autres ministères. L’aboutis­sement du partenariat Air Madagascar- Air Austral contribuera bien sûr à la bonne marche de toutes les stratégies de développement du tourisme à Mada­gascar.

Source : L’express de Madagascar du 18-08-17[:en]

Madagascar minister of tourism: Interview of Roland Ratsiraka

Touristic season is at its peak. Year 2016’s numbers are showing us that the destination is getting better on the market. It is time to take stock with Roland Ratsiraka, tourism minister of Madagascar.

• How is the tourism business doing?

« The promoting actions of the destination are successful. We counted 240 000 tourists in 2015, then 293 000 in 2016, an increase of 20%. We will probably count more than 300 000 this year. It is an achievement considering that after the 2009’s political crisis, the 375 000 tourists of year 2008 fall down to 160 000. In 2014-2015 for example, only 60 000 French tourists came, compared to the 160 000 usually coming. But we can say now that business is better.

• What are the actions involved in this achievement ?

« It is mainly due to the suppression of immigration taxes on cruise passengers that helped with the increase of tourists. It is a request I made as tourism minister of Madagascar, to the minister of Finance in 2016. Lot of tourists decided not to come to Madagascar because of this tax, which did not helped the Vanilla Islands in general (Seychelles, Reunion, Madagascar, Mauritius, Maldives, Comoros). The coming of this cruise passengers, visiting the Indian ocean islands, supported the development of tourism. 40 000 more tourists came following this measure. The 2016’s international event Francophonie summit last year, did not helped tourism sector as much as expected: only 15 000 more. It is the promoting actions we made, especially Road shows in several major cities in the world, that helped with the recovery of tourism in Madagascar. »

 

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Roland Ratsiraka, Madagascar minister of tourism

• How to carry on with this increase ?
 » Foreign tourists require safety at first.The first impression they get when arriving in Madagascar is the international airport of Antananarivo which looks very unsafe. Hopefully, renovation is launched for the airports of Nosy Be and Antananarivo. However, it is annoying to hear that tourists have been repressed for non sense reasons. Tourists are to much searched when they arrive. We ask for more collaboration with the customs that need to let tourists in peace and focus more on people leaving illegally the island with protected turtles or undeclared gold. Airfares are already charged to passengers for the renovation for Antananarivo and Nosy Be airports, I don’t agree with this policy but the agreement is already sealed. 100 euros of airfare on a flight ticket costing 200, it is a lot! Madagascar is already among the most expensive countries to visit. The building of roads and a sustainable power supply is absolutely indispensable to get more tourists to come. My Ministry works hard to collaborate with other ministries. The recent partnership between Air Austral and Air Madagascar will of course support our developing strategy of tourism in Madagascar.

Source : L’express de Madagascar, 08-18-17

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